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Golden Brush

Golden Brush: Scib Paints’ loyalty program for Contractors

Scib Paints, a member of India’s leading company Asian Paints, launched its latest loyalty program known as Golden Brush. The launch event took place in Cairo Marriott Hotel and was attended by the company’s management and teams as well as a number of distinguished guests from the field. The event aimed at launching the Golden Brush loyalty program targeting contractors and presenting them with all the tools as well as extending to them technical support necessary to be up to date about new products and their applications, including training painters.

In addition, the company presented some of its leading products, such as Royal Play and Weathercoat. Mr. Manish Mehra, Scib CEO and Engineer Badr Sidnawy, the General Manager were on top of the attendees receiving guests as well Engineer Hani El Beloni, the company’s Marketing Manager and Engineer Saad Ehsan, the company’s Sales Manager and a number of the company’s regional and area managers.

Engineer Beloni displayed the company’s history and its development since its inauguration. In addition he mentioned the different major projects the company worked on as well as developing its dealers’ network, covering all governorates of Egypt as well as the company’s special training for painters teaching them about new paint effects and applications.

Scib has taken part in some of Egypt’s major projects, such as Cairo Marriott Hotel, Palestine Hotel Alexandria, The American University in Cairo, the journalists syndicate, terminal 3 of Cairo Airport, and many others. It is also worth mentioning that Scib Paints was the first to introduce computer color mixing in Egypt and the first company to receive Super Brands award for five consecutive years.